The aim of these shoots are to supplement the product focussed images and incorporate lifestyle images that are relatable and emotive. In order to do so, each product and its target audience is taken into consideration. I conceptualised and designed mood boards for each of the shoots to establish the location, look and feel, dog and human model and the kind of shots. I then sourced the models, curated the wardrobe, and art directed the shoots.

The AirTech Range is designed to be enjoyed in the great outdoors with your adventure companion. The range is lightweight and features 6 functionally rich products.

Set 1: Dramatic setting in the wintery mountain features a fit dog owner and his very active dog breed.

Set 2: Crisp, clean beach scene featuring a fit women running her family dog on the beach.

The Utility Handsfree Lead is an easy, on-the-go lead designed to free up your hands whilst out on walks with your dog.

Set 1: Trendy women enjoys having her hands free to sip her coffee, sit at a cafe with her dog safely secured, or to carry her groceries.

Set 2: Young man can check his texts, enjoy the company of a friend whilst strolling, and safely cross the road with his medium sized dog.

The Urban Range was designed for the fashion forward small dog. The concept aims to achieve a 90% chic, 10% edgy look with its soft pastels and rose gold trims. Small dogs with big personalities can look trendy and be comfy in this range.

Set 1: Grungy street style shot in a funky street with graffiti and bright colours in the background.

Set 2: Trendy and laid back indoors shot in a lounge setting.

Set 3: Feminine with a touch of grunge set in an upmarket suburban area.